A product, service or brand can only be successful if it meets the needs and requirements of the relevant target group. In order to address the target audience and present products in a customer-oriented manner, it is necessary to know and understand the target group, their behaviour as well as attitudes and to react accordingly.
comperis uses qualitative and quantitative solutions to get to know and understand target audiences, their characteristics and their behaviour.
Audience profiling
describes target groups
and their characteristics
A product, service or brand can only be successful if it meets the needs and requirements of the relevant target group. In order to address the target audience and present products in a customer-oriented manner, it is necessary to know and understand the target group, their behaviour as well as attitudes and to react accordingly.
comperis uses qualitative and quantitative solutions to get to know and understand target audiences, their characteristics and their behaviour.
Target Group Segmentation…
… subdivides the market into single segments and describes their social, demographic and psychographic differentiation criteria
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… provides valuable insights with regard to the segments’ economic value and their social networking behaviour
… uses qualitative methods for a general identification of segments and quantitative methods for a determination of segment sizes and detailed characterisation
… aims at developing the right brand positioning as well as segment-specific communication and marketing activities
… subdivides the market into single segments and describes their social, demographic and psychographic differentiation criteria
… provides valuable insights with regard to the segments’ economic value and their social networking behaviour
… uses qualitative methods for a general identification of segments and quantitative methods for a determination of segment sizes and detailed characterisation
… aims at developing the right brand positioning as well as segment-specific communication and marketing activities
Employee Satisfaction Survey…
Employee Satisfaction Surveys…
… regard employees as an important factor for corporate success and therefore as a relevant internal target group for the company
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… deliver a realistic image of staff satisfaction as interviews are conducted by an external party, thus providing a neutral platform for employees to freely express their opinions
… are conducted with the help of qualitative (esp. in-depth interviews) and quantitative (esp. CAWI) methods
… reveal internal optimisation potential and opportunities to increase business success
… regard employees as an important factor for corporate success and therefore as a relevant internal target group for the company
… deliver a realistic image of staff satisfaction as interviews are conducted by an external party, thus providing a neutral platform for employees to freely express their opinions
… are conducted with the help of qualitative (esp. in-depth interviews) and quantitative (esp. CAWI) methods
… reveal internal optimisation potential and opportunities to increase business success