BRAND

STRATEGY

Nowadays companies are facing increasingly saturated markets and therefore have to find a positioning that differentiates products and brands from the competition in a positive way.

 

Questions like “How do I position my product or brand in the competitive environment?”, “How do consumers or (potential) customers perceive my product or brand?”, “What are the strengths and unique selling propositions of my product or brand?” are part of Brand Strategy considerations.

 

comperis provides answers to these questions with the help of qualitative and quantitative methods and helps you to stand out from competition by adapting your brand or products according to the needs of the target group.

Brand positioning studies,

image analyses and event research

provide valuable insights

for strategic brand management

Nowadays companies are facing increasingly saturated markets and therefore have to find a positioning that differentiates products and brands from the competition in a positive way. Questions like “How do I position my product or brand in the competitive environment?”, “How do consumers or (potential) customers perceive my product or brand?”, “What are the strengths and unique selling propositions of my product or brand?” are part of Brand Strategy considerations.

 

comperis provides answers to these questions with the help of qualitative and quantitative methods and helps you to stand out from competition by adapting your brand or products according to the needs of the target group.

Brand Positioning-

studies…

Brand Positioning Studies…

… describe relevant brand characteristics, identify unique selling propositions and determine the positioning of brands in the competitive environment

 

Learn more

 

… reveal the rational as well as emotional brand preference motives among the relevant target group

 

… ideally combine qualitative and quantitative methods for a most comprehensive picture

 

… form the basis for strategic brand restructuring measures in order to optimise brand presence and reach

… describe relevant brand characteristics, identify unique selling propositions and determine the positioning of brands in the competitive environment

 

… reveal the rational as well as emotional brand preference motives among the relevant target group

 

… ideally combine qualitative and quantitative methods for a most comprehensive picture

 

… form the basis for strategic brand restructuring measures in order to optimise brand presence and reach

Image Analysis Studies…

… help to reveal individual cognitive, emotional and conative brand images among the target group

 

Learn more

 

… assess the perception of a brand or company in relation to its competition

 

… are conducted with the help of qualitative (in-depth interviews and focus groups) and quantitative (CATI, CAPI and CAWI) methods

 

… provide insights with regard to unique selling propositions as well as optimisation potential and define brand image goals based on target group needs and requirements

… help to reveal individual cognitive, emotional and conative brand images among the target group

 

… assess the perception of a brand or company in relation to its competition

 

… are conducted with the help of qualitative (in-depth interviews and focus groups) and quantitative (CATI, CAPI and CAWI) methods

 

… provide insights with regard to unique selling propositions as well as optimisation potential and define brand image goals based on target group needs and requirements

Location Based Marketing with the help of beaconBOX…

… accompanies and evaluates marketing events and promotional activities at trade shows, festivals, major events and retail stores by addressing the target group with specific content and questions via Bluetooth transmitters

 

Learn more

 

… generates immediate on-site insights from the target group with regard to various aspects of the event

 

… surveys target group reactions with the help of an online tool

 

… provides recommendations on how marketing activities should be adapted to match visitor needs

… accompanies and evaluates marketing events and promotional activities at trade shows, festivals, major events and retail stores by addressing the target group with specific content and questions via Bluetooth transmitters

 

… generates immediate on-site insights from the target group with regard to various aspects of the event

 

… surveys target group reactions with the help of an online tool

 

… provides recommendations on how marketing activities should be adapted to match visitor needs

Event Success Measurement…

… assesses the effect and success of events (e.g. trade fair booth, presentation or promotional activity) among the relevant target group based on key performance indicators (KPIs)

 

Learn more

 

… finds out which elements are most successful for the company and which elements are expendable for future events

 

… is conducted with the help of quantitative methods (CAPI, PAPI, beaconBOX), making use of comparisons between pre- vs. post-exposure and exposed vs. unexposed samples

 

… identifies optimisation potential for future events

… assesses the effect and success of events (e.g. trade fair booth, presentation or promotional activity) among the relevant target group based on key performance indicators (KPIs)

 

… finds out which elements are most successful for the company and which elements are expendable for future events

 

… is conducted with the help of quantitative methods (CAPI, PAPI, beaconBOX), making use of comparisons between pre- vs. post-exposure and exposed vs. unexposed samples

 

… identifies optimisation potential for future events