Consumers’ wishes, needs and expectations are constantly changing and evolving according to market changes. Products therefore have to be subjected to an ongoing process of optimisation with regard to design, packaging or specific ingredients.
Prior to the launch of a completely new or modified product, it has to be determined if the product is accepted by consumers, meets their needs and requirements or if final changes need to be made.
Product & packaging tests
evaluate the acceptance of
new and modified propositions
among consumers
Consumers’ wishes, needs and expectations are constantly changing and evolving according to market changes. Products therefore have to be subjected to an ongoing process of optimisation with regard to design, packaging or specific ingredients.
Prior to the launch of a completely new or modified product, it has to be determined if the product is accepted by consumers, meets their needs and requirements or if final changes need to be made.
Concept Testing / Recycling processes…
… analyse the perception and acceptance of communication material (e.g. advertising drafts, new product concepts or packaging ideas) during the early stages of development
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… offer the opportunity to directly incorporate qualitative feedback by selecting the most promising stimuli, fine-tuning them and reassessing the optimised versions when using the recycling process insightBOX
… are ideally conducted with a 2-phase research approach, starting with a qualitative research for an in-depth analysis (usually with in-depth interviews, rarely with focus groups), followed by a quantitative acceptance analysis (CAWI)
… enable to select the most promising stimuli among the target group and provide recommendations for the final version of the communication material
… analyse the perception and acceptance of communication material (e.g. advertising drafts, new product concepts or packaging ideas) during the early stages of development
… offer the opportunity to directly incorporate qualitative feedback by selecting the most promising stimuli, fine-tuning them and reassessing the optimised versions when using the recycling process insightBOX
… are ideally conducted with a 2-phase research approach, starting with a qualitative research for an in-depth analysis (usually with in-depth interviews, rarely with focus groups), followed by a quantitative acceptance analysis (CAWI)
… enable to select the most promising stimuli among the target group and provide recommendations for the final version of the communication material
Digital User Experience (UX)…
… examines individual user experience and perception during interaction with existing or new digital content
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… analyses the key user experience indicators like utility of content and features, intuitiveness, effective and efficient usability as well as look and feel
… is conducted with the help of software (e.g. eye tracking, first click testing) as well as observations
… identifies user needs as well as potential for optimisation in order to develop the ultimate user experience
… examines individual user experience and perception during interaction with existing or new digital content
… analyses the key user experience indicators like utility of content and features, intuitiveness, effective and efficient usability as well as look and feel
… is conducted with the help of software (e.g. eye tracking, first click testing) as well as observations
… identifies user needs as well as potential for optimisation in order to develop the ultimate user experience
Potential Analysis…
… provides relevant information regarding market composition, critical factors for market success, customer potential and expected sales volume
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… assesses the market potential before and during the market launch of new services or products as well as already existing products among the relevant target group
… is conducted with the help of quantitative methods (CATI, CAWI)
… helps determining the right brand strategy for a target group oriented positioning of the new product offer and to win over new customer groups
… is ideally complemented by a conjoint analysis in order to determine the relevance of single product or service components.
… provides relevant information regarding market composition, critical factors for market success, customer potential and expected sales volume
… assesses the market potential before and during the market launch of new services or products as well as already existing products among the relevant target group
… is conducted with the help of quantitative methods (CATI, CAWI)
… helps determining the right brand strategy for a target group oriented positioning of the new product offer and to win over new customer groups
… is ideally complemented by a conjoint analysis in order to determine the relevance of single product or service components.
Conjoint Analysis…
… is a multivariate research technique that determines the value of single product features for the overall product
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… provides valuable insights for product development and pricing decisions
… is conducted with the help of semi-structured quantitative questionnaires
… helps determining the ideal combination of product features under consideration of price sensitivity of different target groups during the final stages of the product design
… is a multivariate research technique that determines the value of single product features for the overall product
… provides valuable insights for product development and pricing decisions
… is conducted with the help of semi-structured quantitative questionnaires
… helps determining the ideal combination of product features under consideration of price sensitivity of different target groups during the final stages of the product design