comperis

toolBOX

comperis does not only offer standard methods, but also more complex research approaches that include specific data collection and analysis procedures.

comperis does not only offer standard methods, but also more complex research approaches that include specific data collection and analysis procedures.

beaconBOX

This tool uses beacons, i.e. small Bluetooth transmitters that can be installed anywhere and can contain any type of content.

 

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Each person with a smartphone that is within range and has an activated Bluetooth connection can thus receive geo-specific content or questions. This tool is particularly relevant for location based marketing because relevant target groups can be addressed with specific content directly on-site.

 

We recommend beaconBOX for the analysis and evaluation of any major event. No matter if it is used at a festival, trade fair or company event, beaconBOX is the appropriate method to generate insights directly from the target group with regard to various aspects of the event.

 

In addition, location based marketing also offers high potential for stationary retail as beaconBOX is well suitable to accompany and evaluate events like store openings or special promotions.

 

comperis…

 

… advises on the number and ideal location of beacons.

 

… conducts an event satisfaction analysis based on visitor feedback.

 

… provides research-based recommendations on how marketing activities should be adapted to match visitor needs.

 

… delivers valuable input for communication with existing as well as potential business partners.

Geospecific research tool

for location based marketing

This tool uses beacons, i.e. small Bluetooth transmitters that can be installed anywhere and can contain any type of content. Each person with a smartphone that is within range and has an activated Bluetooth connection can thus receive geo-specific content or questions. This tool is particularly relevant for location based marketing because relevant target groups can be addressed with specific content directly on-site.

 

We recommend beaconBOX for the analysis and evaluation of any major event. No matter if it is used at a festival, trade fair or company event, beaconBOX is the appropriate method to generate insights directly from the target group with regard to various aspects of the event.

 

In addition, location based marketing also offers high potential for stationary retail as beaconBOX is well suitable to accompany and evaluate events like store openings or special promotions.

We offer…

comperis advises on the number and ideal location of beacons.

comperis conducts an event satisfaction analysis based on visitor feedback.

comperis provides research-based recommendations on how marketing activities should be adapted to match visitor needs.

comperis delivers valuable input for communication with existing as well as potential business partners.

motiveBOX

comperis motiveBOX is a specific research tool that bases on the Means End Chain Theory and allows for identifying and uncovering motives as well as motive structures.

 

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The interview phase establishes the basis for a dedicated analysis of motive structures in order to arrange them in a hierarchical order, thus allowing for a better understanding of thought and decision processes.

 

We recommend motiveBOX for baseline surveys, typology creation and development of new product ideas based on consumer needs.

 

comperis motiveBOX…

 

… allows for an in-depth analysis of the relevant target group by using specific psychological interviewing techniques (laddering, association chains, projective techniques).

 

… unveils motive structures and thus leads to a better understanding of the target group.

 

… identifies relevant arguments for the promotional communication of product ideas.

 

… helps developing concepts how product ideas can be adapted to better meet consumer needs.

Identification and analysis

of motives as well as

motive structures

comperis motiveBOX is a specific research tool that bases on the Means End Chain Theory and allows to identy and uncover motives as well as motive structures. The interview phase establishes the basis for a dedicated analysis of motive structures in order to arrange them in a hierarchical order, thus allowing for a better understanding of thought and decision processes.

 

We recommend motiveBOX for baseline surveys, typology creation and development of new product ideas based on consumer needs.

We offer…

comperis motiveBOX allows for an in-depth analysis of the relevant target group by using specific psychological interviewing techniques (laddering, association chains, projective techniques).

comperis motiveBOX  unveils motive structures and thus leads to a better understanding of the target group.

comperis motiveBOX identifies relevant arguments for the promotional communication of product ideas.

comperis motiveBOX helps developing concepts how product ideas can be adapted to better meet consumer needs.

insightBOX

comperis insightBOX integrates fieldwork and analysis, i.e. interviews with members of the target group and a workshop with a team of clients are conducted in parallel.

 

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The client workshop is moderated by an experienced comperis researcher and is designed to discuss and analyse the consumer insights simultaneously.

 

This offers the advantage of being able to integrate input from the target group immediately into the research and to have viable results readily available upon completion of fieldwork, thus providing the basis for strategic decisions and actions..

 

We recommend insightBOX for the evaluation and optimisation of advertising and product ideas.

 

comperis insightBOX…

 

… is a time-efficient tool with immediate availability of first results and recommendations.

 

… offers unfiltered insights and thus a better understanding of the target group.

 

… involves a dedicated client team in the decision making process, thereby creating a stronger commitment.

concept evaluation and recycling

integrating fieldwork

and analysis in one step

comperis insightBOX integrates fieldwork and analysis, i.e. interviews with members of the target group and a workshop with a team of clients are conducted in parallel. The client workshop is moderated by an experienced comperis researcher and is designed to discuss and analyse the consumer insights simultaneously.

 

This offers the advantage of being able to integrate input from the target group immediately into the research and to have viable results readily available upon completion of fieldwork, thus providing the basis for strategic decisions and actions.

 

We recommend insightBOX for the evaluation and optimisation of advertising and product ideas.

We offer…

comperis insightBOX is a time-efficient tool with immediate availability of first results and recommendations.

comperis insightBOX offers unfiltered insights and thus a better understanding of the target group.

comperis insightBOX involves a dedicated client team in the decision making process, thereby creating a stronger commitment.