We use quantitative methods whenever it is important to obtain strategic figures and to get an objective view about market conditions or target groups.

These methods provide measurable data and statistical security, especially for brand strategy as well as business development decisions. Despite the relatively rigid structure of quantitative research instruments we aim at bringing the mere numbers to life and answering the question „why” for each quantitative project. We conduct quantitative projects in cooperation with independent fieldwork agencies.

Quantitative methods are typically used in the areas audience profiling, brand strategy as well as brand and campaign tracking.